Commercial Automation for Construction Companies

Solution Architecture

Business Presentation

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The Challenge

Construction companies lose qualified leads due to response time (2-4h vs. market demanding minutes), fragmented manual processes, and lack of automated qualification. With an average ticket of R$ 300k and 400 leads/month, each lost lead represents a high-value opportunity. Sales team operates with disorganized data, inconsistent follow-up, and zero visibility of the sales funnel.

The Solution

Complete commercial automation architecture in 3 progressive phases: (1) Foundation: Facebook Lead Ads → Pipedrive integration with processing in seconds; (2) Intelligence: WhatsApp Business API with conversational AI for screening and automatic scoring; (3) Analytics: Power BI dashboards with attribution tracking and predictive insights. 4-level backup system ensures response within 30 minutes for hot leads.

Architecture

• • Facebook Lead Ads webhook with real-time field validation
• • Make.com with 3 orchestrated scenarios (ingestion, qualification, nurturing)
• • Pipedrive CRM with custom fields and segmented pipeline
• • Automatic scoring system (A/B/C) by profile and investment range
• • WhatsApp Business API with contextualized automatic messages
• • Conversational AI (Claude/GPT-4) for screening and qualification
• • 4-level backup system (30min → 1h → 2h → 24h)
• • Power BI with executive dashboards and attribution tracking
• • Nurturing sequences by score (Day 1, 3, 7, 15, 30)
• • Integration preserving existing systems (Sienge, Aseller)

Metrics

• • Volume: 400 leads/month processed automatically
• • Response time: from 2-4h to < 5min (-95%)
• • Projected qualification rate: from 30% to 70% (+133%)
• • Cost per lead: R$ 15-16 | Average ticket: R$ 300k
• • Projected ROI: 1,200% in 12 months
• • Scale capacity: 1,000+ leads/month without increasing team

Differentiators

• • 4-level backup system: ensures response even when salesperson doesn't answer. Automatic escalation preserves complete context.
• • Real estate contextualized scoring: specific qualification by property type, investment range, and purchase urgency.
• • Progressive architecture: each phase delivers independent value. Client pays as it works, not for promises.
• • Integration with existing systems: preserves current tools, doesn't force disruptive migration.
• • Intelligent nurturing by score: cold leads aren't discarded, they enter automated reactivation sequence.

Results

• • First contact time: from 2-4h to < 5min
• • Automated qualification rate: from 30% to 70%
• • 100% of leads with guaranteed follow-up (zero lost)
• • Complete visibility of sales funnel in real-time
• • Sales team focused on closing, not screening